We make fashion, not just clothing, and believe the ALL women deserve to invest in themselves.
Hi, I'm Jeff Cafone, self-taught designer and owner of All 67. (That's me up there ^^^). Here's my story...
You probably know where the "67" comes from- It is the most widely cited number of the percentage of women who are plus size in America. As a non-plus male designer, I don't want to center myself. It's important to be conscious about my position in the community, and I want the name of my brand to reflect my mission and message.
I predict that in the next few years, we will see an increase in representation and inclusivity of size, shape, gender, sexuality, and ethnicity in fashion. I want to be an active participant in that change.
During and after college I was a touring musician, but music was not the career or business that I wanted for myself moving forward. When I stopped performing and songwriting, I had a huge creative gap in my life that I needed to fill. I decided to teach myself how to sew on a whim with my grandma's old machine from the 1950's. Sewing was something I could do in a small Manhattan apartment that didn't make too much noise, or a mess.
I started out by making some denim jeans and jackets for myself as hobby. One day I came upon some amazing leather on the back shelf of a fabric store that really inspired me. I thought, "I'd love to make something out of that one day." Leather-working is, quite literally, a different animal. It's a totally different skill set, different machines, more expensive, and definitely more difficult. Fast forward a few months, and I started a custom leather jacket business for people of all shapes and sizes. The pieces were all bespoke made-to-measure for each client.
I honestly didn't think too much about it at first. That's not my life. (I'm a male, for starters, not a Plus size woman!). But I was getting the same feedback more and more, so at a certain point I decided, "Ok, let me take a look at why people are telling me this. What is the state of Plus size fashion?" My mind was totally blown. I was shocked at the lack of quality pieces and the complete absence of luxury brands.
That lead me to where I am today- creating a full ready to wear collection in sizes 12-28+. My bet is that in a few short years from now, we're going to see the higher end of the Plus market fill in with more contemporary options, and more representation. The All 67 brand is about owning the plus size leather jacket space, and improving fashion for the Plus community.